Build the sign plan around your audience
Consider the guest’s sequence: recognizing the restaurant, finding the entrance, and reading time-sensitive information. Coordinate the logo and illumination with interior displays, keeping menu or promotional content easy for the restaurant to maintain.
Details to review together
- Approve the logo treatment and lighting effect together.
- Identify which offers, hours, or menu details change frequently.
- Check the screen orientation and viewing position for interior content.
A useful project starting point
A restaurant identity update combining illuminated exterior lettering with a clearly organized indoor promotional display.
Coordinate the complete package
Keep logos, naming, typography, and color references consistent while allowing each sign to do a different job. Share sign locations, intended viewing distances, and the information each audience needs before the final artwork is approved.